Cardinal Health B2B Brand Campaign
Prior to working with our agency, Cardinal Health had never undertaken a large advertising campaign. The brand's key challenge was being perceived as primarily a logistics provider even though they offer services across full healthcare continuum.
We developed the "Wings" campaign to portray the many ways that Cardinal Health can lift you up regardless of your role in the healthcare industry.
IAm.CardinalHealth.com
Cardinal Health's 30,000+ employees are spread across business units and around the globe. We designed IAm.CardinalHealth.com to share the story of the new brand campaign with employees and rally them around the new message of "Wings."
Essential Insights: Thought Leadership Content Program
To build credibility for Cardinal Health's industry leadership, we pitched and developed a new thought leadership content program named "Essential Insights." We partnered Contently to provide Cardinal Health with access to a steady stream of original content, and designed a revamped content hub on CardinalHealth.com.
