TireRack.com + Dude Perfect Influencer Campaign
Tire Rack's brand awareness beyond their core "Joe Pro" audience had seen steady declines for nearly 18 months. In order to drive conversation and engagement with an audience of average car drivers, I proposed a partnership with a wide-reaching social influencer. After significant research, Dude Perfect was the chosen partner for the campaign.
A key part of the strategy, was to shoot the video at Tire Rack's headquarters in South Bend, Indiana. Viewers saw Tire Rack's test track, massive warehouse, and significant brand placement throughout the video. The result was the largest single-month lift in awareness the brand has ever seen.
