TireRack.com Video Series "Tire Reviews Elevated"

As part of an overhaul to Tire Rack's digital strategy we identified a gap in their marketing efforts: the "not yet in-market" tire buyer. The majority of this audience rarely thinks about tires until they have a blow out or a mechanic tells them they need new tires. Our strategy was to use engaging video to communicate Tire Rack's expertise and reviews that help them choose the best their car, so when the time comes they consider buying tires a new way.

This strategy lead to the creation of the "Tire Reviews Elevated" long-form videos series that presents otherwise boring tire reviews from Tire Rack in hilarious yet informative ways.

Update: Due to the campaign's success the series is continuing in 2018 with new videos.