Under Armour Connected Fitness "Ask A Trainer"

Part of our overall strategy for the publishing platform we designed for Under Armour was to shift towards becoming a video-forward publisher. The "Ask A Trainer" video series consisted of 8 one-minute videos, and was one of the company's first steps into original video content.

The video series created a new sales platform that their ad team could build around leading to partnerships with Academy Sports & Outdoors and Johnsonville Sausage.