Mott's 2017 Trademark Social Campaign
In 2017, Mott's launched the new Unsweetened Applesauce line to give kids and parents the snack they love without all the sugar. Given Mott's high past awareness, our strategy was to focus purely on the message "No Room For Added Sugar" in order to overcome preconceived opinions about the new product. The campaign came to life through a series of simple visual concepts showing that there is no room for added sugar in Mott's Unsweetened Applesauce.
In five months, the campaign garnered over 331,000,000 impressions, led by vertical (4:5) videos across Facebook and Instagram.
Concepts Designed for Vertical Formats
Creative Visualizes "No Room" For Added Sugar
Simple, Playful Product-Driven Videos
Made from 100% real fruit, Mott's Unsweetened Applesauce is the healthy snack that's perfect for families. And not only is there no room for added sugar, there are no artificial sweeteners, flavors, or colors. Plus, every flavor is a good source of Vitamin C. Learn more: www.motts.com/products/unsweetened-applesauce