TED@IBM Content Campaign

TED@IBM is a partnership between two of the biggest thought-leader brands in existence, and 2014 was the first ever time the TED organization partnered with brand. However, only a select 2,000 people were actually able to attend the event itself. To extend the reach of the event and connect with those who couldn't attend, we created a content campaign with video podcasts featuring speakers, infographics, and a social media campaign.