Mott's Teachable Tastes
Kid's, Recipes, Social, Website
Mott's Teachable Tastes
As part of the new "Start Strong" campaign, Mott's aimed to further differentiate themselves from competitors and build on their brand purpose as a partner with parents to help nurture healthy lives.
With Mott's Teachable Tastes, we sought to reinvent the cookbook. We partnered with Jill Castle, America's leading childhood nutrition expert, to design a cookbook that taught both parents and kids about the fundamentals of healthy eating.
Teachable Tastes was a finalist for the 2017 Short Award in Family & Parenting.
Interactive Website on Motts.com
Recipes For Kids and Parents to Cook Together
