As digital agency of record for Dr Pepper Snapple Group, our team was in charge of redesigning all of the company's brand websites. Motts.com was the most complex website due to the large portfolio of products under the trademark. Between applesauce and apple juice, the brand had over 50 SKUs and flavors to feature on the site.
Our strategy for the site was to enable playful product exploration. Research showed that our core user was parents, moms mostly, seeking product information for the snacks they feed their kids. It was common for parents to look up information about the brand while shopping or planning their grocery list.
By combining a fun a playful brand with a simplified mobile-friendly site architecture we were able to improve engagement on the site across all key metrics.
